Our MSc in Marketing and Business Analysis will provide you with the theoretical foundations of marketing and the data analysis and business modelling techniques that are increasingly being used to shape and inform business decisions. Combining expertise in both marketing and management science, the programme prepares students for careers in both of these fields.

Teaching and Learning 2021–22

For the academic year starting in September 2021, we currently plan to deliver a mix of in-person and digital teaching. Our teaching model will depend on the Covid-19 restrictions in place at the time but we are planning on the basis that all students will be with us in Edinburgh.

More Information on Teaching in 2021–22

Step Into Your Future with the MSc in Marketing & Business Analysis

Nehan shares her experience of studying at the University of Edinburgh, from working with clients to making friends for life.

Entry Requirements

Consult our entry requirements to find out the minimum academic and professional requirements, and for advice on how to build a strong application.

Entry Requirements
Programme Structure

Browse an overview of the typical structure of the Marketing and Business Analysis MSc including comprehensive information on compulsory and option courses.

View the Programme Structure
Career Development

Our Student Development Team will support your career aspirations by focusing on key skills such as teamwork, networking, and job search strategies.

Expand Your Skills
Industry Opportunities

The Business School has a number of exciting partnerships with industry, consultants, government agencies and NGOs who work with our students on dissertations and projects.

Engagement with Industry